Integrated Marketing Communications

Bachelor of Arts in Interdisciplinary Studies

In today’s world, communication takes on so many forms. Studying Integrated Marketing Communications evaluates how to brand all of these various forms of communication, making them unified across platforms. Integrated Marketing Communications combines Business, Communications, and Technology courses to give you a holistic view of communication in the modern world.

Why study Integrated Marketing Communications?

Here’s what makes the Mount’s Integrated Marketing Communications concentration unique:

• The essentials: In order to be a good communicator in today’s world, you need a thorough knowledge of communication techniques, how to strategically share that communication, and the technical aspect of transmitting communication. That’s why the Mount’s Integrated Marketing Communications program combines courses in Marketing/Business, Communications, and Technology to give you a holistic approach to the subject.
• Tailored to you: From small class sizes where professors actually know your name to an advisor ready to walk you through your options, the Integrated Marketing Communications program at the Mount is focused on you.
• No choice necessary: Instead of just one, you’ll have three sets of divisions/schools, professors, and classes to call home. Make the most of your degree by not settling for just one concentration area, but illustrating your versatility by taking on three.

What to expect as an Integrated Marketing Communications student

Learn about Interdisciplinary Studies major academic requirements and courses here.

One of the best parts of the Integrated Marketing Communications program at the Mount is that you get to help shape your degree! While concentrating in the areas of Marketing, Communications, and Information Technology, you’ll choose classes that align with your goals for the future, with help from your advisor of course.

As with those who major in these particular subject areas exclusively, you’ll have the opportunity for real world experiences, like touring the operations of NYC businesses and hearing from guest lecturers, and giving back, such as by creating a marketing plan for a local nonprofit or filming a promotional video for them.

Be prepared for your future

While not required, an internship in one (or all three!) of your areas of concentration can help you get a real world feel for the industry. Thankfully, the Career Center is here to help you find the right fit for your unique studies.

After graduation, you’ll be prepared to take on a number of marketing and communications roles, particularly those with a focus on digital communications.