iROC presents: "S-E-O and Y-O-U! How Search Engine Optimization Affects Everything"

Anthony Scardillo, assistant professor of Marketing at Mount Saint Mary College, will be presenting “S-E-O and Y-O-U! How Search Engine Optimization Affects Everything,” on Thursday, November 17 at 4 p.m. on the Mount campus.

Last summer, Scardillo attended a two-day conference in Boston focusing on Search Engine Optimization. It was presented by leading practitioners and authors in this discipline and delved into the ways of bettering the transparency of making searches on an online platform. 

The experience inspired him to take a closer look at how companies are utilizing SEO data, not just through the lens of marketing, but also a number of other disciplines. His upcoming talk will discuss his recent findings.

Part of the Investigating Research on Campus (iROC) series, the talk will be held in room 218 of the Dominican Center. The community is invited to this free event.