Anthony Scardillo

Bio

Dr. Anthony Scardillo, MBA, is an award-winning advertising, marketing and business professional with over 30 years of experience in international, national, regional, state and local advertising, marketing and sales. He moved into academia in 2004 and received his Doctor of Management (DM) degree from the Weatherhead School of Management at Case Western Reserve University in Cleveland, OH. His research focuses on improving the workplace environment by creating fun and engaging cultures for employees. You will often hear him lament “Are We Having Fun Yet!?”

Scardillo is a member of the American Marketing Association and the Academy of Management. He has also served as President of the Albany Ad Club, Inc., a 400-member association of advertising and marketing professionals in the Capital Region, and served as Communications Committee Chairperson for the Albany Academy Alumni Association in Albany, NY.

In his spare time, Scardillo is a member of the Westchester Chordsmen, an 80-man acapella chorus in White Plains. He is married and has two grown daughters. 

Degrees
Doctor of Management, The Weatherhead School of Management, Case Western Reserve University
MBA, The Huether School of Business, The College of Saint Rose
BA, Communications; Saint John Fisher College

Courses
BUS-1020 Marketing Principles
BUS-3385 Consumer Behavior
BUS-4031 Marketing Management
MGT-6080 American Business History

Specialization/Areas of Research Interest
Research shows that since 2000, over 70% of all employees are dissatisfied with their jobs (Crabtree, 2013). The reasons for this trend include increased demand to perform, increased competition, lack of job security, fewer opportunities to develop co-worker relationships, workplace safety and constant monitoring by technology (Anitha J., 2014; CHI, CHUNG, & TSAI, 2011; Head, 2003). But, we believe that the real cause behind this lack of fun is the “tone,” or mood, created by management (Cacioppo, Fowler, & Christakis, 2009; Fowler, Christakis, Steptoe, & Roux, 2009; Moberg, 2000; Wright, 2003). The manager’s mood dictates the amount of Fun their staff/team/employees have at work (CHI, CHUNG, & TSAI, 2011; Poon Teng Fatt, 2002). Our theory is that if the manager is having fun at work, then the employee’s will have fun at work (CHI et al., 2011). Current research shows that employees who have fun at work are more satisfied with their jobs (Becker, 2012; Vimala & Bee). Additionally, the increase in fun for the employees increases the fun for the managers, in a type of give-and-take feedback loop (Bolton, Houlihan, & Renee Baptiste, 2009).

Memberships and Professional Associations
Academy of Management (AOM)
American Marketing Association (AMA)

Achievements / Awards
Multiple local, regional, and national awards for advertising and marketing

Publications
Presentations

• Siena College Marketing Colloquium 2013, 2014
  Presenter: BYOD: Bring Your Own Device; The Use of Mobile Devices in Classroom Learning
  Presenter: Professors May Drone, But Will Drones Profess? The Value of Classroom Technology
• Inspire! 2013 Academic Engagement Conference 2013
  Presenter “Change” Is a Four-Letter Word; Coping with Occupational Change in the Workplace
• Albany-Colonie Chamber of Commerce 2014
  Presenter: Customer Service: Why 92% or Your Customers Think You’re Doing a Rotten Job
  Presenter: “Change” Is a Four-Letter Word; Coping with Corporate and Career Change
• International Business Research Conference 2016
  Presenter: Are We Having FUN! Yet?: What Factors Influence Managers to Have FUN! At Work?
• Association of Marketing Theory and Practice Conference March 2017
  Presenter: Are We Having FUN! Yet?: The Relationship between Fun at Work and Job Satisfaction
• Session Chair: Consumer Behavior I
  The Academy of Management 2016-2017
  Reviewer of Submissions

Academic Publications

• Journal of Entrepreneurship & Organization Management; "Are We Having Fun Yet?; What Factors Influence Managers to have Fun at Work?"; March 2018; DOI: 10.4172/2169-026X.1000230

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