Bachelor of Arts in Communication Arts
Concentration in Public Relations
Overview
The communications arts major with a concentration in public
relations prepares graduates for entry level positions in business
communication, not-for-profit marketing, online marketing, public
relations firms, marketing communications, human resource
management, web content management, special events planning, and
fundraising and development positions.
The strong emphasis on writing, listening and critical thinking
skills, combined with the theory and practice of public relations,
prepares professionals for the workplace and for graduate
studies.
Public Relations at the Mount
Public relations at the Mount provides individual student mentoring
and advisement. Students are directed to internships which will
develop career skills. Seniors execute a senior thesis project
which demonstrates the public relations skills each has achieved.
Thesis portfolios support the student’s resume. This major provides
the unique combination of theoretical knowledge, writing skills,
creative thinking skills and practical experiences aimed at
producing competent professionals.
Related programs
Communication arts-public relations majors are encouraged to
double major, or to at least minor, in other liberal arts areas
such as communication
arts-media studies/production, communication
arts-media studies/journalism, English, history/political science,
Hispanic studies, psychology, etc. Students can also combine
English and publishing by participating in the 3:2 collaboration
program that offers the bachelor of arts in English and master's
degree in publishing with Pace
University.
Program requirements
The communication arts-public relations major requires 39
credits following the successful completion of ENG 1010 and ENG
1020 or their equivalent. A GPA of 2.0 or better is required in CMA
2050 to continue in the major. A GPA of 2.0 in the major is
required.
Where Mount students have interned
Recent student internships include: Jet Blue, United Way,
American Cancer Society, NY Attorney General’s Office, Green
Chimneys, St. Luke’s Cornwall Hospital, Habitat for Humanity,
Boehringer Ingelheim Pharmaceuticals, Orange and Ulster Medical
Society, Mount Saint Mary College Athletics, Sabres Marketing
Group, Hudson Valley Renegades, MTV Networks, Jacobowitz and Gubits
LLC, Boy Scouts of America, Polo Ralph Lauren, Success
Communications, NYFD Foundation, Harburger/Scott Advertising,
Orange County Choppers and Max Mara, to name a few.
Career Options
Graduates are employed as special events planners, publicists,
corporate communications specialists, publication specialists,
editors, marketing communicators, development and fundraising
coordinators, hospital marketing managers, advertising
coordinators, public relations account executives, sports marketing
specialists, community relations specialists, and media publicists
at colleges and universities.